Resume
I am a Social Media Manager with 3+ years of experience in social campaigns, influencer management, community management, B2C marketing, content creation, and more. I am currently working as the social media manager for Humann, a cardiovascular wellness CPG brand, expanding my skills in all things social media marketing, influencer management, and more.
Work Experience
Social Media Manager
Humann
As the Social Media Manager at humann, I manage all social channels, the ambassador program, the TikTok Shop, the influencer program, and more.
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Strategize, create, and plan content for all of our social channels.
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Grew and sustained a 32% increase in impressions on humann’s organic social media over a 6-month period.
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Aided in launching on TikTok Shop and doubling the brand's TikTok followers in one month.
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Coordinated and executed an influencer marketing campaign that drove more than 1M+impressions over a 2-month period.
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Managed an influencer marketing campaign with more than 10M+ reach & 500K + impressions in 3 months.​
Sept 2024 - Present
Social Media Associate
Xebec
As the Social Media Associate at Xebec, I plan and create all content. Manage influencer
and UGC content partnerships. Aid in product launches, marketing campaigns, event
planning, and community management.
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Started and developed an influencer marketing program with over 100 collaborations.
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Actively designed and implemented a social media strategy across 5+ platforms, enhancing brand awareness and customer engagement with 27% growth across channels in the first six months.
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Ideated and created original content for Xebec's social media channels, analyzed and reported on performance, and made necessary adjustments.
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I was purposefully involved in all things PR, marketing, UX, UI, and event planning by being a part of a two-person marketing team to reinforce and broaden my skill sets.
Aug 2022 - Sept 2024
Social Media Manager
Amour Bridal
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Plan, design, and source content for daily posts on Instagram and Facebook to grow the brand and promote excellence in customer service.
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Produce and implement digital media advertisements to engage customers.
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Track and analyze all marketing analytics assessing their reach, effectiveness, and engagement.
Jan 2022 - Mar 2024
Digital Media Intern
Brides of Oklahoma
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Created social media content for Wedding Society and engaged users across all social media platforms.
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Wrote and published weekly blog posts positioning Brides of Oklahoma as the experts in the bridal field.
Aug 2020 - May 2022
Education & Leadership
BA in Advertising
Entrepreneurship minor
The University of Oklahoma
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3.7 GPA
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Gained extensive training and successfully accomplished all courses in the Gaylord College of Journalism, graduating with academic distinction.
Aug 2018 - May 2022
Director of Primary Recruitment
Delta Gamma
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Organized and led work week and recruitment activities to assure quality presentations reflecting the culture of Delta Gamma.
Jan 2021 - Jan 2022
Director of Public Relations
Delta Gamma
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Designed, created, and managed Delta Gamma'sInstagram brand imaging.
Jan 2020 - Jan 2021
