Projects
Social Media Manager - Humann
As the Social Media Manager at Humann, a cardiovascular wellness CPG brand, I manage all social channels, the ambassador program, the TikTok Shop, the influencer program, and more. I strategize, create, and plan content for all of our social channels. I also grew and sustained a 32% increase in impressions on Humann’s organic social media over a 6-month period.
Social Media Associate - Xebec
As the Social Media Associate at Xebec, I work on developing and implementing social media strategies across all channels. Ideated and created original content for Xebec's 6+ social media channels, analyzed and reported on performance, and made necessary adjustments. Through this, I have grown Xebec's Instagram by 14% in 6 months and developed and facilitated an influencer program with 100+ influencers.
Social Media - Amour Bridal
As the Social Media Manager, I plan, design and create all social media content. Purposefully track and analyze the success of our media strategy and make the necessary changes as the digital landscape shifts. I love helping brides find their gowns for their special day by promoting new dresses and showing the variety of gowns Amour Bridal offers.
UGC Content Creation
Alongside my professional experience in social media, I enjoy creating UGC content for brands to help them reach a wider audience. This has allowed me the experience to connect and work with numerous interesting brands and learn how to promote different types of products best. Click the image to see more of my work!
Advertising Campaign - OKC Zoo
For my Advertising Capstone class, my group and I had the opportunity to create an advertising campaign for the OKC Zoo. We worked closely with the staff at the zoo to create the best campaign possible for them. I assisted the group with research and planning and curated, designed, and laid out the entire plan book in Adobe InDesign. Click the image to check out our campaign.
Brides of Oklahoma &
Wed Society
As a digital media intern at Brides of Oklahoma, I had the opportunity to work on a creative team, making blog posts, social media posts, copywriting, and more. Click on the photos to view the works.
